Your Car. Your Data. Your Choice.
Working To Free Our Data
The Auto Care Association reported that NHRA drivers are working with National Pronto Association and the Your Car. Your Data. Your Choice. campaign to bring urgent attention to the car data access and control issue, which has implications for millions of car owners and drivers nationwide.
Newer-model cars today are equipped with advanced technologies that enable real-time, wireless transmission of data related to driver behavior, GPS location and vehicle health, including maintenance and repair information. As this technology advances, car makers are locking in exclusive access to and control of car data. The result could lead to greater inconvenience, greater cost and fewer options for repair and maintenance services for car owners and drivers.
Your Car. Your Data. Your Choice. is an Auto Care Association education initiative created to engage car owners, policymakers and other stakeholders on car data – what is it, why it matters and its implications for consumer choice.
Here’s a recent video from the campaign:
Video | Your Car. Your Data. Your Choice.
The national education campaign Your Car. Your Data. Your Choice. was a sponsor of the Blake Alexander-driven Funny Car at the recent NHRA Northwest Nationals, held August 2-4, in Seattle. (Alexander placed in the top 10).
Having access to and control of data from racecars, including Alexander’s short-wheelbase Funny Car, allow crew chiefs such as Daniel Wilkerson to monitor car health, diagnose problems and improve performance.
“Just as Dan and I need to see every data point my car is feeding us while on the track, car owners and drivers should be able to access similar information for their everyday car, and be able to share it with the trusted crew chief in their life,” said 2018 Top Fuel Champion Blake Alexander.
“I’m honored to include ‘Your Car. Your Data. Your Choice.’ on my car because data analysis is part of my strategy, and without data, I can’t compete to win,” noted Alexander. “There’s more to racing than the number of horses you have.”
In June, six-time Top Fuel World Champion Clay Millican debuted his Your Car. Your Data. Your Choice. dragster at the Thunder Valley Nationals in Bristol, Tennessee.
Millican and Alexander, both former Top Fuel champions, are doing what they can to help emphasize to car enthusiasts and DIYers what’s at stake if car owners don’t have access to and control of their car data.
“It’s their car, it should be their data. Full stop,” said Millican.
For more information about the campaign, visit yourcaryourdata.org.
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Auto Care Association |
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(301) 654-6664 |
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7101 Wisconsin Ave |
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Bethesda, MD 20814 |
ABOUT Auto Care Association®
The Auto Care Association is the voice for the auto care industry—a coast-to-coast network of 500,000 independent manufacturers, distributors, parts stores and repair shops offering quality, choice and innovation for drivers. The Auto Care Association keeps its members ahead of the curve so they can continue to serve every kind of vehicle on the road today—providing parts and services designed to make vehicles last longer, perform better and keep drivers safer.
